Discipline 04 / 06
Branding & Identity
Recognizing distinctive brand identities, visual systems, and creative storytelling.
The Discipline
About Branding & Identity
A brand identity is a promise rendered in form. This discipline recognizes identities and visual systems that capture what an organization stands for, and hold up across every touchpoint.
We value strategy made visible: marks, systems and stories that are distinctive, flexible and built to last.
Types of projects recognized
- 01Visual identity systems
- 02Logos and brand marks
- 03Rebrands and brand evolutions
- 04Brand guidelines
- 05Naming and verbal identity
- 06Brand launch campaigns
Our Perspective
What makes exceptional branding & identity work.
Distinctiveness
An identity that could belong to no one else.
Strategy
Form that follows a clear positioning.
System
Elements that flex across media without breaking.
Storytelling
A narrative people can feel and repeat.
These qualities describe our editorial perspective. Official judging criteria will be announced before submissions open.
Submission Status
Not yet open.
- Entry period
- Details to be announced
- Eligibility
- Details to be announced
- Entry fees
- Details to be announced
Early Access
Hear first when Branding & Identity opens.
Join the mailing list for the announcement of submission dates, rules and award details.